What is Trademark Infringement and How Costly is it to Your Business?
According to a consumer survey by Stackla in 2021, 88% of consumers claimed that brand authenticity was a key deciding factor that defined their purchasing behavior. Another Salsify survey showed that 46% of consumers would prefer splurging on brands that they could trust. With these numbers in hand, it’s no surprise that companies are… Continue reading What is Trademark Infringement and How Costly is it to Your Business?
